Opinion Article

Exploring and Assessing the Concept of Quality in the Service Marketing

Author: Mualla ND

In the severe competitive markets such as those which prevail in the service sector, competition takes a nick- to- nick pattern of confrontation among different rivals. In such this situation a big legitimate question can logically be raised: How each competitor can compete the other and get the largest market share? In this short essay we will introduce the concept of quality of service as a competitive advantage which may provide the service organization with the distinctive power which can help it to differentiate itself from others and enables it to have the edge over them in the marketplace. Also, this essay will shed the light on the major approaches to measure the quality of service.